E-commerce

You often hear that PrestaShop is a good platform for an initial launch of an online business. Many online shops started with the open source version of PrestaShop. But what happens once the concept of the ecommerce is tested and the customer base and the product inventory begins growing rapidly? Do e-commerce owners keep running […]

We are surrounded by online advertisement.  We are being tempted to click on them  Each one of us is exposed to more than 1700 advertising banners per month with only a part of them being visible and thus clickable. Even if, online ad campaigns are the trend of the century, only 8% of the internet users […]

Hi to all, How should promotions be used to boost your sales? How can you measure their efficiency to keep on optimizing the promotions strategy? Depending on the level of discount and the category/product of a single promotion (yes, categories have different roles in your assortment), there can be different aims : – Drive traffic […]

Lower prices is a reason of buying online for 66% of e-commerce customers. How should you build your pricing strategy? Are e-merchants doomed to be competing over prices? On some customers, probably… but definitely not on the whole traffic. Indeed, better news for e-merchants : customers also seek for larger choice, for time saving or […]

Hi, What do e-commerce customers and mothers-in-law have in common? A clue: both can be quite demanding and a little lazy making this relationship work. The answer: you want to make an excellent first impression. Well, that’s the aim of Design & Ergonomics on your website   Your partner in life has been telling her/his […]

Tuesday #19 Why is the treasure always hidden at the foot of the rainbow ? Themes : E-commerce, customer and consumer behavior Hi ! Sorry for the delay, we have been busy with the event Time2Marketing in Paris. Thanks again to those who came to see us. For those who sadly missed it, the video […]