Marketing

We are surrounded by online advertisement.  We are being tempted to click on them  Each one of us is exposed to more than 1700 advertising banners per month with only a part of them being visible and thus clickable. Even if, online ad campaigns are the trend of the century, only 8% of the internet users […]

Tuesday #19 Why is the treasure always hidden at the foot of the rainbow ? Themes : E-commerce, customer and consumer behavior Hi ! Sorry for the delay, we have been busy with the event Time2Marketing in Paris. Thanks again to those who came to see us. For those who sadly missed it, the video […]

Tuesday #18 Make it better than it is already Themes : E-commerce, tools Pre-sales are here. And sales are coming very soon. This period is full of stress, but it is also full of opportunities. What will make you the best seller during sales ? What will make purchases in your E-commerce traffic explode ? […]

Tuesday #16 Be omnipresent and all knowing Themes : E-commerce, Customer Behavior and Experience We are overwhelmed with web to store, store to web, big data and augmented reality. One of the latest trend we observe is the following : trying to move customer purchases from “Research online Purchase offline” to “Research offline Purchase online”. […]

Tuesday #15 3 things you absolutely need to ask your service provider Themes : E-commerce, Technology General ergonomics is a quality that is definitely a major goal. While analyzing different elements of the home page, we ended up focusing on one particularly important point : the search bar. It is “the” element which is used […]

Tuesday #13 5 steps to a perfectly profitable E-commerce Themes : e-commerce, start-up   This week, we adapted a start up product marketing model to E-commerce : The AARRR pirates funnel, initially developed by Dave McClure. And it turned out to be incredibly accurate …     “A person is surfing on the web, looking […]