Merchandising

Hi to all, How should promotions be used to boost your sales? How can you measure their efficiency to keep on optimizing the promotions strategy? Depending on the level of discount and the category/product of a single promotion (yes, categories have different roles in your assortment), there can be different aims : – Drive traffic […]

Lower prices is a reason of buying online for 66% of e-commerce customers. How should you build your pricing strategy? Are e-merchants doomed to be competing over prices? On some customers, probably… but definitely not on the whole traffic. Indeed, better news for e-merchants : customers also seek for larger choice, for time saving or […]

Hi, What do e-commerce customers and mothers-in-law have in common? A clue: both can be quite demanding and a little lazy making this relationship work. The answer: you want to make an excellent first impression. Well, that’s the aim of Design & Ergonomics on your website   Your partner in life has been telling her/his […]