e-commerce Archives
31 March 2015

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 March 31, 2015
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3 key figures about PrestaShop

You often hear that PrestaShop is a good platform for an initial launch of an online business. Many online shops started with the open […]

11 October 2014

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 October 11, 2014
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Is online advertising efficient when only 8% of the internet users generate 85% of the clicks?

We are surrounded by online advertisement.  We are being tempted to click on them  Each one of us is exposed to more than 1700 […]

30 July 2014

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 July 30, 2014
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Promotion Strategy

Hi to all, How should promotions be used to boost your sales? How can you measure their efficiency to keep on optimizing the promotions […]

23 July 2014

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 July 23, 2014
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Pricing strategy

Lower prices is a reason of buying online for 66% of e-commerce customers. How should you build your pricing strategy? Are e-merchants doomed to […]

16 July 2014

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 July 16, 2014
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Design & Ergonomics in e-commerce

Hi, What do e-commerce customers and mothers-in-law have in common? A clue: both can be quite demanding and a little lazy making this relationship […]

24 June 2014

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 June 24, 2014
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“Long Tail”

Tuesday #19 Why is the treasure always hidden at the foot of the rainbow ? Themes : E-commerce, customer and consumer behavior Hi ! […]