3 key figures about PrestaShop

You often hear that PrestaShop is a good platform for an initial launch of an online business. Many online shops started with the open source version of PrestaShop. But what happens once the concept of the ecommerce is tested and the customer base and the product inventory begins growing rapidly? Do e-commerce owners keep running their site on PrestaShop or do they move on to other solutions?

We wanted to know more.

Here are the results of our analysis based on real data. We have conducted this study on a pool of 1 000 french online stores. We have analysed them over a 5 years period to see their evolution and we found surprising conclusions.

#1 – 67% of PrestaShop online stores still exist after 5 years!

67 percent of prestashop sites still exists after 5 years

This result is a big surprise for us. Despite rumours, PrestaShop shops survive over time and generate sustainable business for ⅔ of them.

We believe there are 3 reasons for this:


#2 – 20% of online businesses closed within 5 years

20 percent of prestashop sites went out of business after 5 years

This number might look very high, so let’s compare it to the national average for physical businesses.

Reading statistics from the INSEE institute (http://www.insee.fr/fr/themes/detail.asp?ref_id=ir-sine2005&page=irweb/sine2005/dd/sine2005_natdevenir1.htm), the survival rate of companies within 3 years (data collected in 2005) is below 70%.

Therefore, 20% rate is higher than average!


Nevertheless, these figures are not totally comparable:


#3 – 14% of PrestaShop online businesses migrated to different platforms

14% of Prestashop e-commerce migrated to new platforms

In reality, migrations from PrestaShop to other solutions are pretty rare. E-merchants we talked to, said that a migration is a full time project and should be taken seriously. 3 specific points are often mentioned:

We’ll be back soon with more data!

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